Stand out from the competition with a custom-branded fridge

Listed Under: Blog

In a busy commercial landscape where countless products and brands vie for consumers’ attention, standing out from the competition is a top priority. In this dynamic environment, visual appeal is crucial in capturing customers’ hearts and driving sales.

If you want to make your mark, boost your brand presence and increase your profits, a custom-branded fridge is the powerful solution you need. Whether you’re a small-scale artisan food store with an exclusive local brand, a more established business seeking to build a loyal customer base, or a retailer aiming to showcase the renowned international brands your audience craves, a custom-branded fridge holds the key to success.

With unique branding elements, eye-catching design and strategic placement, a custom-branded fridge elevates the presentation of your products to new heights, drawing customers in and enticing them to make that crucial purchase. 

In this blog, we’ll explore why investing in a custom-branded fridge can be a game-changer for your food business. From creating brand recognition and loyalty to amplifying your products’ appeal, we’ll uncover how this marketing powerhouse can transform your sales and ultimately enhance your bottom line.

Let’s delve into the world of custom-branded fridges and discover the secrets to standing out from the competition. We’ll explore how you can leverage this powerful tool to sell more products, captivate your target audience and thrive in the competitive market.

Market your merchandise

Always remember the rule of seven, which states that people need to see your message at least seven times before it sinks in. So, if you’re selling handmade goat’s cheese that you’ve carefully branded with a professionally designed logo, you need to publicise this.

Marketing works by repeating the same message across various mediums and locations, and one of these needs to be your refrigeration units.

Consumers are visual. If they see your logo on your commercial refrigerators, it may remind them about the advert in the local paper or the post that’s popped up on their social media feed.

Don’t just view your commercial refrigeration unit as a way to keep food and drink cold, but as an essential tool that can help to promote and market your business. Our commercial refrigeration units have space for branding and logos.

You wouldn’t pass up on free ad space in the local paper, would you?

So, don’t pass up on free ad space on your commercial refrigeration units. You’ll be surprised how many customers don’t realise you’re selling something until you promote it. Harness the power of custom branding on your refrigeration to gain better traction with your customers.

How can well-designed commercial refrigerators help sell your products?

A well-designed commercial refrigerator will be an asset for your business. Our commercial refrigerators are designed with space for branding to help you maximise the opportunity to attract and convert more customers. Our commercial refrigerators also showcase products optimally, with elegant lighting options and configurable shelving. Once you’ve drawn people to your refrigerators with custom branding, you can entice them to buy your products.

A commercial refrigerator that’s easy to use, well-lit with plenty of visibility will always generate more sales than a cramped, dark and hard-to-access one. So, investing in the best equipment to sell your products will help to improve your sales.

Placement is everything

Effective placement of both your branding and your commercial refrigeration is vitally important. Buying is more of an emotional process than a rational one. So, where you place your branding and locate your fridges matters. Spend time watching the customers in your store.

Where do they walk? Where do they stop? Where do they queue? Are your queues long? Do people browse while they’re queueing?

It’s no coincidence that many large retail shops have low-cost items on display where people queue. Once people are already in buying mode, selling them another item is easier. Having items on hand, ready to buy, can help increase the average customer spend.

So, think about how to place the branding on your commercial refrigeration. Some logos or brands work better in the vertical, and some in the horizontal. You may find it worthwhile to have some professionally designed logo adaptations to optimise the available space on your commercial refrigeration units.

Come to Fridgesmart for your commercial refrigerator

Here at Fridgesmart, we work with businesses of all sizes to help them with their refrigeration needs. Whether you run a small sandwich shop concentrating on maximising the lunchtime trade, or a chain of retail stores, we can help. Our extensive range of commercial refrigerators is carefully selected for build quality, cooling performance and excellent engineering.

We believe that commercial refrigeration is an essential investment in your business and as such, we want to be sure you make the right choices for your business.

Our experienced team is always on hand to discuss your refrigeration needs. Whether you need an urgent replacement for a broken-down unit or are planning a complete overhaul of your store, we’re here to help.

Browse our range of commercial refrigeration units and learn about our custom branding options, or call us today to discuss your refrigeration needs on 01792 677169. We’d love to hear from you.