Scoops of success: How an ice cream fridge can benefit your business

Listed Under: Blog

Ice creams are a staple of the British summer. As soon as those first feeble rays of sun begin to appear in the sky, our minds turn towards ice cream. The first ice cream of the season is always a notable moment. As an ice cream retailer, you want to make sure that you’re capturing this market. Whether you sell locally produced artisan ice cream or cheap and cheerful single-wrapped ice creams, we have an ice cream fridge for you. Don’t let the summer ice cream trade pass you by, invest in an ice cream fridge for your business today.

Get ready for the sunshine

According to data from Statistica, the revenue from ice cream in 2022 was £610m. If you want a piece of that revenue, plan for the summer today. If you have an older ice cream fridge, then now might be a good time to consider upgrading. You don’t want the stress of worrying about your ice cream fridge breaking down during the hottest months, with the potential of lost sales and damaged stock. If you don’t currently have an ice cream fridge but are thinking of branching out into ice cream, then spend some time thinking about where best to put your unit. Single-wrapped ice creams are often impulse buys, with the Magnum coming out as the favourite, according to the stats. To capitalise on this impulse, think about the location of your ice cream fridge. 

Do you want a flake with that?

Thinking about the best type of ice cream for your business will help you to make a good decision. We have an extensive range of ice cream freezers, from scoop ice cream to single wrapper ice cream, to mobile ice cream units. Or perhaps you run a farm shop and just want to offer a select range of ice cream tubs to your customers. Whatever your target customer may be; people enjoying a day out, busy commuters wanting to cool down, or mums looking for a summer treat, we will have an ice cream fridge for you. Once you’ve established the best type of ice cream fridge for your business, then consider where best to place it. This is an important decision, as customer flow will impact sales. If you’re looking to make the most of impulse buys, then a small unit near the till, or the door, can be a good choice. If you’re selling scoop ice cream, consider where people will queue, and where the unit is in relation to your point of sale. Time spent planning will reap rewards in the long run, but if you aren’t sure of the best type of unit, or the best location then speak to our helpful team today.

Get summer ready with Fridgesmart

Even if you already have an ice cream fridge, don’t be complacent. How old is your unit? Has it been regularly serviced? How energy-efficient is it? Fridges become more unreliable with age, and breakdowns can have a detrimental effect on your business. Older refrigeration units were not as energy-efficient as the modern versions available today, and upgrading to a more energy-efficient model can save you money on your energy bill. Refrigeration can consume a vast quantity of power, and choosing an energy-efficient model is a business-savvy decision. If you’re concerned about your current unit, then it’s best to upgrade today. Our ice cream fridges have efficient temperature control so you can store and display your ice cream at the optimum temperature to keep it at its best. Running a business is quite complicated enough without having to worry about your refrigeration units breaking down. Upgrade to a fridge you can rely on.

Don’t delay, upgrade your ice cream fridge today

Whatever type of ice cream fridge you’re looking for, we’re here to help. Take a look at our extensive range of ice cream freezers in all shapes and sizes to suit a multitude of businesses. Whether you need a replacement in a hurry or are planning ahead for the summer, we’re here to help you. If you want to discuss the best ice cream fridge for your business, our helpful and friendly team are on hand for you. Make this summer one to remember with a Fridgesmart ice cream fridge. Simply call today on 01792 677169.