How to organise your multidecks to maximise sales
Listed Under: Blog
If you’ve ever walked into a convenience store, supermarket or shop that sells chilled products, you’ve likely encountered a multideck.
Commercial multidecks are refrigerated display units with several shelves or levels that are open to the front, allowing customers to view the products inside easily.
Multidecks are a crucial element of retail merchandising, as they’re designed to maximise sales by presenting products in an attractive and accessible way.
With their eye-catching displays, multidecks can help draw customers’ attention to certain products and encourage them to purchase.
In this article, we’ll explore how to organise your multidecks to maximise sales. Whether you’re a small convenience store owner or a larger retail chain, these tips will help you take your multideck merchandising to the next level.
Understand your customers
To maximise sales with your multideck, it’s essential to understand your target audience and their buying habits. This means taking the time to observe customers as they shop and identifying which products are most popular and which could use a boost in sales.
Look at your sales data to see which products are selling well and which aren’t. This information can help you identify trends and make informed decisions about product placement.
Spend some time observing customers as they shop.
What products are they picking up and putting back?
Which ones are they spending the most time looking at?
This information can help you understand which products are most popular and which could use more promotion.
And consider asking customers for feedback on your multideck layout.
What do they like about it?
What would they change?
This can help you identify areas for improvement and make changes that will better meet customers’ needs.
By taking the time to understand your customers, you can create a multideck layout that encourages them to make purchases.
Plan your layout
A well-planned layout is essential for maximising sales with your multidecks. Group your similar products together to make it easier for customers to find what they’re looking for and buy more.
For example, you might group all the dairy products or frozen meals together.
Use colour and contrast to make your products stand out. Place brightly coloured fruit next to darker vegetables, or red products next to blue or white ones, to create a visually appealing display.
Use signage and labelling to guide customer attention to specific products.
And keep your multidecks tidy and well-organised to create a more inviting shopping experience.
A cluttered and messy multideck can overwhelm customers and discourage them from purchasing.
By planning your multideck layout carefully, you can create an environment that encourages customers to make purchases and helps you maximise sales.
Merchandising effectively is crucial to the success of your multideck.
Organise your products by type, size and packaging to make it easier for customers to find what they want. For example, you might place all the small, single-serve snacks in one section and all the larger family-size packages in another.
Making the most of lighting, both within the unit and around your store, will help draw attention to specific products or special promotions.
Ensure your multideck is always fully stocked with fresh products. Customers who can’t find what they’re looking for are likelier to leave without buying.
And rotate products regularly to keep your multideck looking fresh and to encourage customers to try new products. You might move a product from one location to another or change how it’s displayed.
By merchandising effectively, you can create a more enticing shopping experience.
Use data to make informed decisions
In today’s digital world, data-driven decision-making is essential to the success of any business.
Use your sales data to adjust your multideck organisation by identifying which products are selling well and which aren’t. You can then adjust your multideck organisation to maximise sales of your most popular products. For example, if you notice that a particular type of snack is selling particularly well, you might dedicate more shelf space to that product.
Data can also help you identify trends and patterns in your sales. You might notice that certain products sell better at specific times or on particular days of the week. This information can help you adjust your multideck organisation and promotional strategies for maximum impact.
Data-driven decision-making allows you to make informed choices based on facts rather than assumptions. Using data to guide your merchandising decisions, you can improve your multideck layout, increase sales and ultimately, grow your business.
How can Fridgesmart help?
Here at Fridgesmart, we don’t just sell commercial multidecks. We also provide all the expert advice, support and guidance you need to help you maximise sales and grow your business.
We’d love to discuss your business with you in more detail, help you brainstorm new ideas and source a display fridge tailored to your business. These are all things we’ve done in the past to help our customers grow.
When you buy a fridge from Fridgesmart, you don’t just get a tried, tested and trusted model. You receive unlimited customer service, long after the purchase date, with fast delivery and brilliant warranty options.
The most efficient way to contact us is via the Live Chat feature in the corner of your screen. Our experts are always checking in here, and they can answer any questions you might have… including offering free advice. Alternatively, give us a call on 0115 896 6238. We look forward to hearing from you soon.