How display fridges can boost your business’s sales and revenue
Listed Under: Blog
Display fridges are an excellent investment in your business. Whether you’re running a small local store stocking a wide array of products of appeal to your demographic, or an upmarket farm shop with a small range of exclusive products, a well-designed display fridge will help. We offer an extensive range of display fridges, from drinks units to cake cabinets. Whatever you’re looking for, we’re here to help. Our display fridges are designed to provide maximum exposure for your products, with opportunities for marketing and branding on many of the models, as well as being manufactured to provide excellent efficiency ratings.
How we buy – with our eyes
While we like to believe that we make very rational buying decisions, actually we don’t. Buying is an emotional decision, and we’re heavily triggered by what we see.
If you’re standing in a queue and you see a nice cold drink, it often triggers a response that makes you want it. If the same drink was in a closed-off cupboard that you couldn’t see, it wouldn’t cross your mind.
So, investing in display fridges will help you tap into that psychology, to boost your sales and, ultimately, your profits.
Carefully designed display fridges will optimise the number of products on show. This will allow you to showcase a larger range of items than some of the older-style display cabinets. The more people can see, the more choice they have and the more likely they are to buy. Many of our units have the space for branding and marketing, which can help to build brand awareness and customer loyalty.
Customer flow and the effect on your sales
Not only is it good business sense to invest in display fridges for your retail unit, but also to think about where you’re going to put them. Customer flow is a very important consideration. Display fridges tucked away in the far corner of your shop won’t be as visually appealing as those right beside your point of sale.
Consider the size of the display cabinet. If you’re selling fresh meat or fish, it’s good to have as wide a display unit as possible, so multiple customers can stand there and see your produce.
Think about how you want your customers to move around your shop. A carefully planned shop floor can help to maximise sales and help you build a successful business, with a strong customer base and positive profit.
Different fridges for different needs
All businesses are different, and because of this, we have an extensive range of different types of display fridges. Each range comes in a variety of sizes and colours. The modern design of display fridges maximises the available space and has been carefully thought out to make the most of the space.
Thoughtful features, such as slimline door frames to increase visibility and energy efficient cooling systems, are key to all of our display fridges. We work with many of the best manufacturers and suppliers in the business to ensure you can have refrigeration units you can rely on.
Replace your old display fridge today
Older fridge units are renowned for being energy guzzlers. Once you choose a newer model, you’ll be investing in a far more energy-efficient unit, which will use less energy. This reduced running cost will have a positive impact on your monthly outgoings and your profit margins. Our display fridges clearly show the energy rating, so you can see exactly what you’re investing in.
Given the importance of running an environmentally friendly business, taking positive steps towards reducing your energy consumption is an excellent selling point and will appeal to many of your customers.
Why choose a display fridge from Fridgesmart?
Here at Fridgesmart, we pride ourselves on the high quality and excellent design of all of our refrigeration units. We understand the importance of reliable and efficient refrigeration units and always work with our customers to support their businesses. Whether you’re planning a complete refurbishment of your business and want to invest in new display fridges, or your old display fridge has just broken down and you need an urgent replacement, we’re here to help.
You may have a very clear idea about what you want, or you may need some advice.
Whether you’re ready to order or want to find out more, our friendly and helpful team are ready to speak to you. Simply call us today on 0115 9413640.