Creative merchandising ideas for your display fridges
Listed Under: Blog
Commercial display fridges are an excellent investment for your business. A well-designed and engineered display fridge will allow you to showcase your products to customers in the best light, encouraging them to buy.
When we advise on the best commercial display fridges, we’ll encourage you to think about your retail space, your customers’ behaviour and what you’re trying to achieve. Making a considered decision about the best commercial display fridge will maximise the potential of this investment, and your business will reap the benefits.
The psychology of buying
Around 95% of our buying decisions are subconscious, and the cliche ‘we eat with our eyes first’ can be easily adapted to ‘we buy with our eyes’. Consumers buy based on what they see and the emotions it triggers.
So, when designing your refrigerated displays, it’s vital to remember the psychology of buying. Our display fridges do so much more than simply keeping your products cold.
They work hard to show your products in the best possible way, to appeal to your customers and help you increase sales, maximise profits and grow your business.
They’re designed to optimise sales. Glass doors with thin frames create maximum visibility.
Custom branding provokes customers’ responses to iconic drinks brands. And clever lighting creates a cool and refreshing feel within the fridge.
The benefits of commercial display fridges
Commercial display fridges offer numerous benefits that can significantly impact your food business. Some of the key advantages include:
- Product visibility: Transparent glass doors and open-fronted designs allow customers to see the items inside without needing to open the fridge. This visibility entices customers, stimulates impulse buying and increases the chances of product sales.
- Increased sales: With products prominently displayed and easily accessible, a commercial display fridge can boost sales by encouraging customers to make quick and spontaneous purchases.
- Temperature control: Display fridges maintain specific temperature ranges to preserve the freshness and quality of perishable goods. Whether it’s chilled beverages, fresh produce or desserts, the consistent temperature control in a display fridge ensures that the products stay in optimal condition for longer.
- Organised storage: Display fridges come with adjustable shelves and dividers, allowing for organised and efficient storage. Proper organisation enhances the display’s aesthetics and makes it easier for customers to find what they want.
- Customer convenience: Product accessibility makes it convenient for customers to pick and choose items they need without requiring assistance from store staff. This self-service aspect improves the overall shopping experience and saves time, both for customers and employees.
- Brand promotion: Commercial display fridges provide excellent branding opportunities. Customising the fridge’s design with logos, colours and brand elements can reinforce product recognition and create a cohesive visual identity for your business.
- Product rotation: Display fridges promote the ‘first-in, first-out’ principle, ensuring that older products are sold before newer ones. It reduces the likelihood of products going past their expiration dates, minimising food waste and potential losses.
- Space efficiency: Unlike traditional storage refrigerators, display fridges typically have a smaller footprint, making them ideal for small businesses or outlets with limited floor space.
- Merchandising flexibility: Some commercial display fridges come with customisable shelving options, allowing you to adapt the display to fit various product sizes and arrangements. This flexibility enables creative and attractive merchandising layouts.
- Impulse buying: Display fridges strategically positioned near checkout counters or high-traffic areas can capitalise on impulse buying behaviour. Customers seeing delicious or refreshing products as they wait in line can prompt additional last-minute purchases.
How to create eye-catching displays
Some people are naturally artistic and can arrange enticing customer displays.
Drinks fridges are pretty simple to lay out. Make sure the labels are facing outwards and the shelves are full.
For serveover counters, it depends on what you’re displaying. A mix of delicatessen foods can give you a challenging task. Divide the space into sections, with similar types of food displayed together. An eye-catching centrepiece, such as a large Iberian ham, can work well as a focal point, with other products placed strategically around the edges to make a mouth-watering display.
Cakes always look great, especially in upright display fridges with glass on each face.
Always look at your display from your customers’ point of view. You can also ask for feedback from customers. It can be helpful to see how they feel, what they think works, and what doesn’t. Most people are flattered when you ask their opinion and will provide valuable input.
Which businesses benefit from a display fridge?
If your business sells food or drink, you’ll benefit from investing in a commercial display fridge. Whether you’re in catering, hospitality or food and drink retailing, we can help.
And if you have an older display fridge, upgrading can help you save money on your energy bills over time. Modern display fridges have a sleeker design to maximise the buyers’ experience and are engineered to the latest energy-efficiency standards.
A modern display fridge will be much more efficient and environmentally friendly, which will help to reduce your energy consumption. Given rising energy prices, investing in a more efficient model will help boost your bottom line.
Come to Fridgesmart for your commercial display fridge
At Fridgesmart, we’ve helped many businesses choose the best commercial display fridge. We aren’t just here to sell, but here to help you. A display fridge is an investment and, as such, needs careful consideration and planning.
From customer flow to product placement, our display fridges come in different designs and sizes, so you’ll be sure to find the perfect fit.
We pride ourselves on providing quality commercial fridges, carefully researching each brand and unit to ensure we offer the best products.
So, if you’re considering investing in a new commercial display fridge, why not browse our extensive range? Or, to discuss your business needs, call our friendly and helpful team today on 0115 9413640. We look forward to hearing from you.