How to choose the right multideck fridge for your store layout

The best refrigeration units for your store increase sales. And when it comes to driving impulse purchases, there’s nothing quite like a multideck. 

Adaptable, aesthetic and engaging to customers, multideck fridges encourage interaction and lead to a significant uptick in sales, especially for products like drinks, sandwiches, meal deals and more. 

But how do you choose the right multideck fridge based on your store’s layout? That’s what we’ll address on this page.  

What multideck fridge options are available? 

Versatility is one of the many benefits of multideck fridges. They’re effective in a wide variety of circumstances and meet many different demands, so you’re sure to find something that meets your needs. Here are some of the main considerations when it comes to picking the right multideck: 

• Size – choosing a multideck of the right size depends on what you’re planning to sell from it. For example, if you just want to move a few more fizzy drinks and water bottles, you probably don’t need anything too big. If, however, you’ve got a whole array of sandwiches, drinks and other snacks, you’ll want something bigger. Also, remember to account for your available space, making sure a new unit won’t impede the walkway. 

• Doors – multideck units can come with doors or be open-fronted. Open-fronted units are more likely to drive more impulse purchases because customers can view and access your products directly. However, multidecks with doors use up to 60% less energy. 

• Scalability – some multideck units can be multiplexed in rows to form extra-large units. These can be particularly effective in supermarkets and other grocery stores. 

 Ultimately, picking the right multideck first depends on defining your objectives. Which areas of your sales are you looking to improve? Which areas need support? And how does a multideck help further those goals? 

Take the time to write all this down, and you’re well on your way to finding the best multideck for your store. Now, let’s talk about the layout. 

Where should you place your multideck fridge in the store? 

So, when it comes to multidecks, the overriding principle is impulse purchases. You want to drive those quick decisions, whether someone came into your shop looking for these products or not. 

That means visible, high-traffic areas. And in most stores, these areas are near the entrance, checkout or at other natural funnel points.  

• Near the entrance – most stores opt to place multidecks near the entrance. People make quick grab and go decisions right when they enter, and it’s perfect for anyone who doesn’t want to ‘overcommit’ by walking too far into your shop. 

• Near checkout – almost everyone who goes into your shop leaves by passing the tills. That means another opportunity for impulse purchases. Here, the most appropriate things to display would be those ‘quick treats’, something easy to grab after finishing the rest of the shopping. 

• Near related areas – the ‘logical adjacency’ principle means placing certain chilled items near other things they’re related to. This reduces decision fatigue in your customers and encourages more sales. For example, people expect dairy to be relatively near the cereal, and chilled desserts to be near the bakery or freezer sections. Consider these strategic placements, if possible. 

• Natural funnel point – there may be certain areas of your store that everyone walks by. If that’s the case, this could be a perfect opportunity for a multideck, as high traffic increases the likelihood of making a sale. 

How to choose a multideck based on your store’s layout 

Once you know where you need to place your multideck, you need to know which one to get. There are many options out there. Focus on finding the right size (both capacity and floorspace) and decide whether you want more appeal (no doors) or greater energy efficiency (doors). 

For example, given your store layout, a multideck near the entrance may be more effective if it’s open-fronted. In contrast, multidecks near the checkout area may benefit more from doors and greater energy efficiency. 

Here at Fridgesmart, we stock many kinds of multidecks. For well over four decades, our specialists have been helping stores across the country source the right refrigeration appliances for their premises. If it’s a multideck you’re after, we can help. 

With UK-wide delivery and a vast online inventory to choose from, we’ll help you find the right multideck fridge for your store layout. Just tell us what you need, and we’ll point you towards some great models. 

Don’t worry, it’s our mission to help you get the best multideck for your space. We’ll never sell you something you don’t need. Our next-day delivery, fantastic warranty and customer service options are just a few of the ways we’re committed to putting you first. 

So, if your store is ready for its new multideck, get in touch with us today at hello@fridgesmart.co.uk or by calling 01792 677169. We look forward to hearing from you.