How to increase impulse sales with your commercial display fridges

It’s been a busy week in your shop once again. But you can’t help but think, could it have been any busier?

Well, if you’re looking to make more retail sales, commercial display fridges may be the answer. Old or out-of-date units may need updating, and if you don’t have any yet, it might be time to order some.

Commercial display fridges are a great way to boost your retail sales, especially with impulse purchasing. On this page, we’ve put together the top advantages of these appliances and why most food and drink retail businesses need them.

Increased impulse sales

Making sales is one thing, but every single impulse sale is an added bonus. And when it comes to refrigerated goods, commercial display fridges are the best option.

You can use these fridges to hold just about any chilled produce your customers tend to impulse-buy. These include chilled drinks, ready-to-eat foods, dairy products (who isn’t always almost out of milk?), or freshly packaged items.

For these kinds of impulse purchases, there’s nothing like a commercial display fridge. After all, if a customer can’t see these products, they’ll never buy them. 

Better product visibility and merchandising

A commercial display fridge does what it says on the tin. These units are specifically designed to showcase the products they hold in the best light. Literally. They come with purpose-fitted LEDs for just that purpose.

That means, aside from impulse purchases, customers can easily find what they came in for. Of course, you’ll need to follow standard shelf-stocking best practices to make this effective. For example, if they come into your retail store looking for a particular brand of butter, ensure you have all the butter in the same place, and that every brand stands out. 

Stronger brand presentation

Customers might not explicitly think it, but they notice the presentation. Commercial display fridges contribute to the overall aesthetic of your retail environment. And because display fridges are all about aesthetics, you’ll naturally have an impressive display, provided your staff keep up with cleaning and maintenance.

And all that, in turn, builds customer trust, an invaluable asset.

Of course, it’s still essential to follow best practices. Stock your best-selling and most popular items at eye-level, and arrange the products in a visually appealing way, such as grouping colours or lining products up ‘in order’, like skimmed, semi-skimmed and full-fat milk. 

Flexibility across retail environments

One of the main benefits of commercial display fridges is how flexible they are across multiple retail environments. All sorts of businesses benefit from one, basically anyone who sells chilled produce to customers.

Here at Fridgesmart, we’ve worked with supermarkets, corner shops, convenience stores, cafes, bakeries, butchers, delis, farm shops and even pop-up retail stores. Because of their focus on ‘displaying’ products, these fridges tend to blend into just about any commercial environment. 

What kind of commercial display fridges are available?

At Fridgesmart, our commercial display fridges come in several formats to suit different retail layouts and product types.

Our upright glass-front display fridges are a popular choice for drinks, dairy and grab-and-go items. These are commonly used in convenience stores, cafés and corner shops, small-footprint premises with a strategy highly reliant on impulse purchases.

For higher-volume retail environments, multideck display chillers bring that well-known open, shelf-based access. They’re designed to maximise your display space and encourage customers to ‘choose for themselves’ throughout the day.

And then, for smaller spaces, you’re best served by bar fridges, bottle coolers and undercounter display units, which fit neatly behind counters or in tight customer areas without sacrificing visibility.

Finally, for specialist food retail, Fridgesmart also offers serve-over counters for delis and butchers, alongside cake and patisserie display fridges that prioritise presentation for desserts and other baked goods you might have on sale. 

When to get a new commercial display fridge from Fridgesmart

If your current display fridges keep misting up or can no longer hold a consistent temperature, it’s time for an upgrade. Here at Fridgesmart, we stock display fridges from recognised brands like TEFCOLD and Framec.

Give us a call on 01792 677169. One of our expert team members will listen to your situation and learn about your business objectives, budgets, premises, and so on. They’ll then work with you to help you narrow down your options to the best commercial display fridges for your organisation.

We offer nationwide delivery options (including next-day delivery), market-leading warranties and a price-match guarantee. Alongside our excellent after-sales support, buying a commercial display fridge from us is a well-reasoned investment for your retail business.

Pick up the phone and reach out today. We’d be delighted to have a commitment-free chat as we help you find your ideal unit.