5 massive benefits of glass door multideck fridges

In your supermarket, corner shop, or other food-based retail environment, people come and go all the time. Some are there for their weekly shop. Others have just popped in for a quick sandwich, drink or snack.

Yet no matter who the customer is, they tend to decide which product to purchase within seconds, even if they originally came in for something else. That’s why it’s so essential to make your best (and most profitable) products as visible as possible.

And that is where glass door multideck fridges make all the difference. This guide follows the customer through that split-second decision and explains how glass doors benefit your business.

How do glass doors change what customers choose?

A customer walks into your shop and starts walking around. They glance to the side at your lineup of glass-door multidecks and notice some fresh-looking milk. ‘Oh,’ they remember, ‘we’re nearly out of that!’.

And there’s the sale.

The important thing here is visibility.

If that customer had never seen the milk, they probably wouldn’t have remembered to purchase it on this occasion. And if they had seen it, but it looked unappealing for some reason, they might have chosen to go and buy their milk from a rival store.

That’s why glass-fronted multideck fridges are so important. The doors trap the cool air inside, resulting in up to 60% greater energy efficiency. Intricately designed cooling and humidity control systems prevent the glass from fogging up, so that customer could see those bottles of milk. The doors should be easy to open, but also spring-loaded to ensure they fully close and prevent unnecessary heat intrusion.

Glass door multidecks also benefit from LED lighting. Manufacturers place these lights in strategic locations within the unit to, quite literally, show them in the best light. In most cases, a bright, white LED helps highlight the ‘fresh’ appeal of most products. And, because customers can see your items from further away, they’re more likely to saunter over and grab one.

Do you need to consider shelving design for multidecks?

Yes. Your shelving layout has a massive impact on what your customers see first, and whether they decide to buy.

Your shoppers predominantly see things first at eye-level. The items you place at that height are more likely to capture a larger share of spontaneous picks. So, place your most profitable items directly in that zone in your glass-door multidecks.

Then there’s product grouping to consider. It needs to be clear how your fridge is laid out. The last thing you want is to confuse your customers. That’s a sure way to put them off. Group product types into vertical blocks to make it easier for someone to see what’s in a multideck and find something they’re interested in.

Most multideck fridges also come with adjustable shelves. These are essential for seasonal changes, when you need to switch your product lines around without moving your fridge units.

Once again, everything here links back to visibility and how easy it is for your customer to see a product that interests them through the glass. Structure the shelving and product layouts to support this, and you’ll find your customers reach checkout with a heavier basket.

How do you maintain good visibility in a glass door multideck?

So, that’s the principles sorted. But how do you keep on top of that in your daily operations?

First of all, restocking. Staff need to restock glass-door multidecks from the front. This means it’s vital to be aware of your daily rush times and to stock up when your shop isn’t too busy. If a staff member is busy putting things on the shelves, a customer might decide not to interrupt them, and you could lose a sale.

However, letting your stock drop to nothing also naturally means no sale. It’s a careful balance. But ‘stacking shelves’ is, as you know, a very valuable operation in your business, especially when it comes to glass door multidecks.

Then there’s maintenance cleaning. Wipe down the glass doors of your multideck fridges with glass cleaner and a gentle microfibre at least once per day. You want to get rid of any greasy handprints and any other dirt or grime that may have accumulated.

The shelves themselves also need a wipe-down, as dust and dirt gather here, too. That’s important for both food hygiene and product visibility.

And if, during your routine cleaning, you notice condensation, it could mean there’s an issue with the fans or the seals. Check that these items are working correctly, and replace them if they aren’t. You might, however, find that you have an old multideck that can no longer cope with the wear and tear of constant opening and closing every day.

If you find yourself in that situation, Fridgesmart can help. Our team of experts is here to help you find the perfect multideck glass-door fridges for your shop, supermarket, convenience store or other location.

With a wide range of products, excellent warranties and fast delivery across the UK, we’re sure you’ll find a glass door multideck that suits you. Browse our stock online or call us on 01792 677169 for more information. We look forward to an obligation-free chat with you to help you find the best glass-door multideck fridge for your business.